Evan Blass, the reliable leaker of phone secrets has tweeted that the new iPhone 7 and its brethren will be releasing the week of September 12th. That means that the phones will be on the market by the 16th of September, on Friday. He clarified that this is the product release date, not the launch date. That will probably be a week or two earlier. Evan Blass is well known for leaking accurate details of devices like the Samsung Galaxy S7, S7 Edge, the HTC 10, the LG G5 and the Huawei P9. Besides tweeting, he also writes for VentureBeat and has worked for Engadget.
There have been a number of leaks and rumours about the new iPhone. They include the removal of the headphone jack, a new dual lens camera and an iPhone 7 Pro that will cost $150 more than the Plus. Evan Blass has dismissed the last rumour. He says Apple will release just two iPhones code named “Sonora” and “Dos Palos”. The former means “Sound” and the latter means “Two Sticks” in Spanish.
There is also talk of the physical home button bidding farewell. This would leave room for a bigger, edge-to-edge screen and a capacitive home button. Along with the headphone jack being removed this could leave room for a bigger battery or just for Apple to thin the phone down.
More rumours include an A10 microprocessor, an M10 motion processor, faster LTE and Wifi radios, a water resistance, liquid metal and a 32 GB base model. Some leaked photos have surfaced showing the shift of antenna lines to the edges as well. Rumour also has it that both phones will now include Optical Image Stabilization. As for colours, leaks suggest that a space grey version, a gold version and a deep blue version, a silver version and a rose gold version may all be in the mix.
A Change In Strategy
Apple has been hurting this year. iPhone sales have declined from 61 million last year to 51 million this year. So have sales for the iPad and Mac. Revenue has fallen for the first time in 13 years by 13 percent. And quarterly profits are also down by 23 percent. The incredible growth streak that Apple had enjoyed since 2003 ended this March. So the big A is looking for a booster shot. A new iPhone might do the trick.
All the analysts and news articles have pointed to one thing. Apple is changing its iPhone cycle. Instead of a redesigned phone every two years, we’ll get one every three years. Now this could be total tripe for all we know.
And there’s a reason for that. Apple may just be holding out on us this year for 2017. Next year is the tenth anniversary of the iPhone. Naturally, Apple is waiting to wow us for that occasion.
2017 is looking to be a very promising year. 5G might finally become a reality and microSD cards may be replaced by Samsung’s faster UFS cards. The tenth anniversary iPhone, or the iPhone 8 as it’s being called, may have all of that. Or it may have none of it. Just please, don’t let it be like the 20th anniversary Macintosh.