Snapchat Just Pulled a Facebook and Announced “Memories” Feature

Snapchat is an app that is known for its emphasis on being immediate. Photos and videos are taken, posted, opened and then deleted after 24 hours. With no storage of images or video no one can ever go back and look at the stuff they posted, something people might be grateful for since social media makes you do things that you’d be embarrassed by just a day later. But now Snapchat has introduced a feature called memories that will allow users to save and pull up a snap from way back when like on a birthday or an anniversary that they celebrated. If it sounds familiar, that’s because it is. Facebook has something like this called ‘Memories’ too and it reminds you of the cringe worthy stuff you posted every single day.

Snapchat maybe trying to gain popularity with more than its niche market. It has already announced that it will be coming out with a web magazine called ‘REAL LIFE MAGAZINE’ featuring one story every week day. And the stories will be about how technology has influenced the world we live in today. This is clearly an attempt to seem more mature to the public. And apparently all that has worked. It has recently overtaken Twitter in terms of daily users; Snapchat just crossed 150 million daily ‘snappers’. The Wall Street Journal reported 14% of Snapchat users in the US are now 35 years old or older. This means that Snapchat is gaining a sizable audience of Generation X members. And they aren’t as hell bent on immediacy as the Millenials are.

Allowing people to save their posts and share them again later with some editing will allow people a degree of self editing. The update will be rolled out selectively, user to user because Snapchat wants everything to run smoothly for this ‘big change’. You will get a chat from Snapchat telling you that Memories is ready for use now. The feature can be accessed by swiping up from the app’s camera. You’ll be able to save snaps, arrange them in to a collage, repost them to your story or to a friend and even store them in a password protected channel called ‘My Eyes Only’. And of course, the memories are searchable.

The Memories feature will allow your photos and videos to be backed up by Snapchat if you post them in a story or save them in the My Eyes Only section. Otherwise, as per Snapchat rules, your Camera Roll will not be accessed.

Snapchat is slowly growing in value everyday. Mark Zuckerberg offered to buy the company for $3 billion in 2013 as a continuing effort to gobble up every popular social media app out there but CEO Evan Spiegel refused. His persistence paid off because three years later, as reported by Tech Crunch, the app is worth $20 billion. And as much as I hate to admit it, Snapchat deserves it. It is an app that is completely built to pander to Millenials and their obsession to post their lives online rather than actually live them but the app has, surprisingly, been an agent of social awareness. It has broadcast stories covering the one year anniversary of the horrific attack on Palestine by Israel in 2015 and the annual Muslim pilgrimage known as the Hajj. What started out as just another social networking app is turning out to be so much more.