Is The BLU Pure XR Is The Budget Flagship To Beat?

The BLU Pure XR was announced today for just $299 (unlocked). It’s BLU’s mid-range flagship going up against the likes of the OnePlus 3. The flagship is packed with much the same features as the OnePlus 3 and even includes some extra accessories in the box. For its value, BLU is touting it as the best phone in the market.

The BLU Pure XR has a 5.5-inch 1080p full HD Super AMOLED display with a pixel density of 401 ppi. It has a full metal body and is 7.7 mm thin. The capacitive touch display is covered with Gorilla Glass 3 (a little behind the times but for its price it’s a pretty good bargain). It also has a fingerprint reader on the home button which is pretty fast. It may have a microsecond delay compared to the major flagships out there but in the long run, it’s not noticeable. The design is a classic candy bar form factor with rounded edges and a curved glass display. It has a 3,000 mAh battery that should last you around a day of heavy to moderate use including web browsing and gaming. blu-pure-xr

Inside, the phone doesn’t compromise on specs. It has 64 GB of expandable storage (microSD card slot supports up to 64 GB) and 4 GB of RAM. It runs on an Octa-core MediaTek Helio P10 processor which BLU states has a “50,000” point benchmark on AnTuTu. It doesn’t seem to have any trouble handling graphics heavy games and generally blazes through use without any lag. The device has 4G LTE capability and also 3D Touch (which works exactly has it does on the iPhone 6S and 6S Plus). It also runs Android 6.0 Marshmallow out of the box.

On the back is a 16 megapixel camera with an LED and on the front is an 8 megapixel selfie camera. You can customize alot of settings in the Camera app like shutter speed and different shooting modes that give you varying picture quality. Most of us just shoot on auto mode and the camera seems to capture true colour really well even in low light conditions (although the pictures do tend to be over exposed).

The phone comes with a USB type-C port for charging and file transfers along with a type-c to USB adapter and a 3.5 mm headphone jack (something that doesn’t seem to be going away at all at least until the iPhone 7 rears its head). Also included is a travel plug, a protective back cover and a screen protector. The phone also supports MediaTek fast charging. blu-pure-xr (1)

The phone comes in two colours, Gold and “Gun Metal Gray” on T-Mobile, AT&T and MetroPCS.

Where Does It Land In The Mid-range Flagship Market?BLU-Pure-XR-Featured

As far as comparing it to the likes of the OnePlus 3 goes, the phone surprisingly holds up well. It’s chock full of features that you can find on many flagships including the singular 3D Touch only found on the latest iPhones. The camera quality and performance don’t leave a lot to be desired and you can get it all for $100 less than the OnePlus 3. Do I prefer the BLU Pure XR over the former? No. But that’s subjectivity over objectivity speaking. This is a great phone with perhaps the best value for money ratio out there.