Mozilla has come up with seven new concept designs to change its look. The people behind the world’s second largest Internet Browser are doing a make over. They’ve hired British design company Johnson Banks to illustrate their work. But to choose, their taking the help of the Internet. The Timeline provided on the company blog shows that the concepts will undergo “Refinement” in September and then on to “Guidelines” in November.
“From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways”
-Tim Murray, Creative Director For Mozilla
The designs have a friendly feel to them along with a little nostalgia from the eighties. One of them also gives off a Watchmen-y vibe (remember the depressing Zack Snyder comic book film before Man of Steel and BvS?). Another thing you’ll notice about the designs is the minimalist approach which, especially in today’s world, is a plus. Apple gave up its five colours for a simple unicoloured bitten apple, Microsoft removed the multicoloured windows for a single colour design and generally, the world of tech has taken a more minimalist approach to design.
Mozilla is asking for comments on all these designs for the next two weeks. But this isn’t a situation where the public gets to choose what logo is picked. Mozilla was clear that this isn’t a crowd sourcing campaign. Campaigns such as these have been known to be hijacked by websites like 4chan and reddit; exhibit A, Boaty McBoatface.
Instead the comments will provide a general idea of what the internet thinks of the new direction they’re taking. Some other criteria of the selection process include which designs “resonate best around the world”, “show off modern digital technology”, “will stand the test of time (well…let’s say 5-10 years)”, “would make people take notice and rethink Mozilla”.
Feedback can be in the form of comments on the blog, an upload of a sketch or a mark up (GIF, PNG, JPG, JPEG) or a video response.
After the two weeks of comments and responses, the 7 designs will be narrowed down to three. Then a round of consumer testing and “live critique” will take place in mid-September. The final design will be picked at the end of September.
You can comment on the designs however you like on the company blog. Just scroll down to the blow ups of each design beneath the blog post and click on the one that catches your eye for whatever reason. Each image opens up a blog post featuring different versions of the main design on t-shirts, Facebook pages, mugs and caps, pens, emojis, bags and even icons. There are even animated GIFs that show off certain designs.