The Pokémon Go craze has begun diminishing, with new tracking data suggesting that the game has lost 12 million users this month.
In July, Niantic Labs’ Pokémon Go boasted an astonishing number of 45 million daily active users. This figure has fallen to nearly 30 million since the start of August. Furthermore, this downwards trend is likely to continue in the coming weeks and more users are expected to put aside their routinely walks to capture neighboring Pokémon.
In a report by Bloomberg, based on data provided by Sensor Tower, SurveyMonkey, and Apptopia, Pokémon Go downloads from both stores are expected to decline as well as engagement with the app and overall time spent playing.
When Pokémon Go initially began its rampage in the mobile gaming market, many industry analysts predicted that the game would lose its lustre in about three months. It’s been just two months since its release but the predictions are coming into place.
Much of why Pokémon Go has begun losing its user-base has to do with two factors. Firstly, nothing sticks forever. It’s normal to see any new mobile game to surge in popularity during its initial launch period. However, when the excitement recedes, so does the amount of daily active users. People simply move on to the next big thing. Secondly, recent decisions taken by the developer to ban third-party applications have not fit well with players.
Niantic Labs is now preparing to release version 0.35.0 for Android and 1.5.0 for iOS. According to the patch notes, players “will now be able to learn about a Pokémon’s attack and defence capabilities from their Team Leader to determine which of their Pokémon have the most potential for battle.”
The developer has already hinted on improving the game’s longevity by introducing new “exciting features” in the coming months. It’ll be interesting to see just how much the player-base falls before Niantic’s plan falls into action. The more these updates are delayed, the harder it’s going to be to bring back the user-base.