The Pixel Could Beat The iPhone At Its Own Game

The iPhone is a marvel of technology, no doubt about it. The operating system and hardware are in complete sync with each other because they’ve both been designed by Apple. The Android phones haven’t been able to achieve this feat because the OS and the handsets are designed by different companies. Inefficiencies and gaps in communication tend to occur and that’s why you see the Android phones being the more specs heavy gadgets of the lot. However, this might change with the arrival of the Google Pixel. It’s the first phone where the hardware and software are both completely designed by Google. And in the years to come, there might be a way that Google can beat Apple at their own game. jbareham_160926_1228_0163-0

When the Google Pixel was unveiled it looked a little too much like the iPhone 4S in terms of design. I felt myself groan when all the leaks turned out to be true but that didn’t last long. All the features including the Google Assistant and the fast charging as well as the fantastic camera made it a phone worth buying. However, when the benchmark tests came in there was no surprise. The iPhone 7 had smoked the Google Pixel as well as every other Android Phone in the market today. In the past, there used to be a certain competitive edge that Android phones had over the iPhone. It was called multi-core performance. But with the launch of the 7, this hurdle was surpassed. The iPhone now outdid every Android phone in any arena.

Now for a lot of you, that might be a deal breaker or it might be something so minimal you wouldn’t care. But the fact is, Apple’s A10 fusion chip is so powerful, it matched up with the benchmarks of the 2013 MacBook Air. That means it could soon be used to power laptops. How is Google going to match up? Using their secret weapon: AI.deepmind-ai-logo-100227430-orig

A few months ago, Google came out with some exciting news. Their AI division, DeepMind, had made their data centers 15% more efficient. It potentially saved millions of dollars on power bills by implementing a continuous feedback loop. Inefficiencies, gaps in communication and small hiccups in transmission were all slowly minimized to create optimal operating conditions. Google said that this system could be used to optimize power plants and manufacturing facilities and ultimately to cut down on raw materials and energy resources. Why can’t Google do the same with its smartphones?

The Google Assistant is a great opportunity for the company to implement its AI to the hardware as well. After all it has invested millions in to the technology. Imagine using a phone that not only becomes smarter but more efficient as you use it? It’ll definitely do wonders for battery life and for performance over time.