The craze surrounding Pokémon Go is on a rapid decline but the free-to-play game is still earning an impressive sum on a daily basis.
According to a new report by Newzoo, the location-based augmented reality game currently rakes in nearly $2 million every day. The sales figure does not include the 30 percent cut that Apple and Google take away for the game’s presence in the respective stores.
That’s not mediocre in anyway until you take into account that Pokémon Go was at one point earning over $16 million a day. The high revenue streams appeared shortly after the game was released in July. Since then, Pokémon Go has lost millions of players across the globe. As a result, the daily player-activity has also suffered immensely.
The report continues to state that Pokémon Go sees to around 700,000 new downloads every day. As of right now, it has registered 550 million installs and $470 million in lifetime revenue.
In a brief comparison, the game reached 500 million downloads last month. However, it wouldn’t be correct to say that the game has seen an increment of 50 million installations since then. This is because of the high amount of players abandoning the game with each day. It’s possible that the increment is well over that.
“Pokemon Go has opened our eyes in many ways. It has refreshed the top-grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time,” Newzoo CEO Peter Warman said. “It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokemon Go has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”
Previously, Apple confirmed Pokémon Go to be the most downloaded game during its launch week than any other app in the company’s history. The game currently sits at the No. 2 position on the iTunes top-grossing chart. The only game ahead of it is Clash Royale. Pokémon Go also sat at the No. 1 spot in the free apps chart at one point but has now fallen to No. 56.