The stock price of Nintendo took a beating on Monday, a continuation of the weekend as investors refuse to believe in the recent release of Super Mario Run.
As such, the company has decided to scrap any plans of launching additional content for the mobile game in the future. This covers both free and paid updates, both of which were a given possibility for a number of reasons. Firstly it’s Mario we’re talking about and it always sells. Secondly, Nintendo’s entry in the mobile market means continuous support. Thirdly, the company has just begun providing sustenance for its console and portable games with bonus content.
Just a couple of days into the release of Super Mario Run, Nintendo’s share values dropped by five percent resulting in a loss of around $1.1 billion. Monday makes it five straight days of continuous hammering in Tokyo’s stock market. Upon the market’s closure, the company’s stock stood at ¥24,540 (approximately $211), down from its recent high point of ¥29,400 (approximately $252) on December 12.
While investors have made it clear that they don’t share Nintendo’s vision of capturing the mobile market, Super Mario Run has been doing extremely well in the charts. It reportedly registered 5 million downloads on day-one and raked in $5 million in total revenue. That’s far ahead of Pokémon Go which was downloaded 900,000 times on its first day.
According to industry analysts, Super Mario Run is primed to reach around 30 million downloads in its first month alone, which should result in almost $60 million in revenue.
Super Mario Run is free-to-play but offers limited access in the form of three short levels. To experience the full game and all of its content, users must pay $10/£8. According to some, even the complete game is brief at the end of the day.
Super Mario Run is only available on iOS for now but Nintendo plans on release an Android version in early 2017. Perhaps some time is needed before investors start believing in Nintendo’s mobile vision. Surely, slapping on the Mario insignia on any product is bound to bring success.