It’s been barely three weeks since Microsoft announced a $50 price cut which brought the standard 500 GB Xbox One model down to $300. In the wake of its E3 2016 press conference, Microsoft has now announced another price drop for the standard edition, bringing the console down to $280.

It’s important to note that Microsoft is calling it as a promotional price drop, which will last until October 1. The price drop is obviously in preparation for the launch of Xbox One S in August. The slim variation of Microsoft’s current-generation console was announced during the company’s E3 2016 press briefing and will cost $300 for the 500 GB standard model. In that regard, it becomes obvious that buyers will have no reason to purchase the older model over Xbox One S, unless there’s a difference in cost.

Xbox One S comes in a 40 percent smaller “robot white” box, with support for 4K Ultra HD Blu-rays, 4K video and HDR video. It also comes with a redesigned wireless controller, and the addition of Bluetooth support, making it usable with Bluetooth-enabled Windows 10 PCs and tablets without any additional hardware.

Yesterday, Microsoft confirmed the long-rumored Project Scorpio, announcing that a more powerful version of its Xbox family will launch in holiday 2017. More details will follow in the months to come.