It has only been a week since Pokémon Go was launched, but Nintendo’s new game has reportedly managed to already generate $14 million.
According to SuperData Research, the title has already crunched enough numbers to waltz past all other popular Pokémon mobile games, as well as every game released from developer Niantic Labs. It has to be taken into account that Pokémon Go is currently only available in the United States, Australia and New Zealand. The game is yet to arrive in Asia, Europe and other major territories, and will do so later this month.
That being said, many analysts believe that the game’s success will burn out soon. As is the case with most mobile games, consumers just move on to the next big thing once their interest starts waning.
“Just like every other mobile game it will have to face the retention figures after 7, 30, and 90 days,” reads the report. “Chances are we are looking at the mobile games’ equivalent of a summer hit song rather than a revolution in the mobile game monarchy.”
The successful launch of Pokémon Go resulted in a 25 increase in Nintendo’s shares. The Japanese market closed on Monday at just under $200 a share, resulting in the biggest rise per share price in the company’s history since 1983. According to reports, Nintendo’s market value has since then soared to about $7.5 billion.
However, Macquarie Capital Securities Analyst David Gibson claims that Nintendo is likely to only see about 10 percent of that generated revenue. Taking an average of every 100 units earned through the Apple App Store, Gibson stated that Apple would earn 30 percent, whereas Niantic Labs and the Pokémon Company would receive 30 percent each, leaving Nintendo with just 10 percent. “However, Nintendo will earn income from its equity-accounted income of owning 33 percent of Pokemon Company,” he noted.