There’s unfortunate news to be found for interested parties in the U.K. who have yet to own an HTC Vive virtual reality headset. As of right now, wanting to experience the most advanced virtual reality technology out there is going to set you back by well over £800.
The price point of HTC and Valve’s VR device has been steadily climbing in the UK in the past few weeks, from £689 to £759. The cause lies in the Brexit episode which has had a dire effect on the value of pound. The currency continues to decline in value and as a result, the price of Vive keeps rising.
“HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible,” the company said on its blog. “Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK.”
The headset is now going to cost around £820 which includes both shipping, taxes, and the hardware. The new price point is effective as of August 1. Suffice to say, that’s quite a hefty investment in VR from the average consumer’s perspective.
Comparing the new cost to when the headset was launched months back, the decision of the United Kingdom to leave the European Union has resulted in a price hike of about £70-80. This may prove beneficial for rival Oculus Rift which stays in the U.K. market at £499. That being said, it’s possible that the company also factors in the devaluing pound and announces a price hike of its own in the near future.
HTC isn’t the only technology company in the U.K. which had to shift prices in the wake of Brexit. A number of other firms have likewise renewed the cost of items, including smartphones manufacturer OnePlus.