Xbox One surged in popularity last week, witnessing sales rise to almost 1000 percent in the United Kingdom.
The dramatic rise in sales is being attributed to the recent launch of Xbox One S. The slim edition of Microsoft’s latest console lineup has definitely gotten everyone’s attention. According to reports, overall Xbox One sales in the United Kingdom reached 989 percent week-over-week.
This helped the console capture 71 percent share of the console hardware market in the United Kingdom for the week ended September 24. When compared to the same period from last year, Microsoft has achieved an increment of 76 percent in total sales.
That being said, there’s good news on Sony’s side as well. PlayStation 4 sales increased by 22 percent for the same week. The rise in PlayStation 4 sales are also being attributed to the recent release of PlayStation 4 Slim. However, there’s a stark contrast between both companies. Microsoft’s console ended up enjoying 361 percent stronger sales than Sony’s.
Is Xbox One S the prime factor for the impressive week? Possibly no. Electronic Arts launched FIFA 17 in the UK today. However, the game was available last week in the form of a console bundle. It came with an EA Access membership that allowed buyers to play FIFA 17 a whole week earlier.
“It’s great to see how popular both the Xbox One S and the FIFA 17 Xbox One S consoles are with fans, not just over the last week but since the Xbox One S was released in August,” Xbox UK marketing manager Harvey Eagle told MCV. “4K video streaming and 4K UHD Blu-ray have been extremely well received and we believe there is no better value right now for those looking to upgrade their console.”
Microsoft is finally turning things around. The months of July and August saw the Xbox One outsell the PlayStation 4 in the United States.