YouTube isn’t the only video streaming site out there but it is the standard. However, with Facebook trying to catch up by aggressively promoting video and signing deals with celebrities and vloggers to specifically create content for it, YouTube has taken a page out of their book. Now YouTube has brought a little social networking home. It has released a beta version of its “Coomunity” feature so that YouTubers can reach out to their followers on a more personal level.
It’s a pain to send personal messages to YouTubers you like. I keep forgetting where the message option is and have to look it up online. Granted, commenting is a pretty straightforward way to reach your favourites but they can’t read all the comments, it’s not humanly possible, no matter how much they say they read all of them. Also, most internet celebrities and content creators reach out to their fans via their Facebook pages and Twitter feeds. This Community feature is just to bring most of that traffic home to YouTube.
The feature allows YouTubers and their fans to share text, pictures, live videos, animated GIFs etc. with each other.
The brand new Community tab on your YouTube channel gives you a new, simple way to engage with your viewers and express yourself beyond video. Now you can do things like text, live videos, images, animated GIFs and more, giving you easier, lightweight ways to engage with your fans more often in between uploads, in real time. Viewers will be able to see your posts in the Subscriptions feed on their phones. They can also opt into getting a notification anytime you post.
Right now the beta is available to only a few channels where it’ll be tried and tested to see how effective it is and which features people are positively responding to/using the most. The channels it has been rolled out to include the vlogbrothers, AsapSCIENCE, The Game Theorists, Karmin, The Kloons, VSauce 3, Sam Tsui, Threadbanger, The Key Of Awesome and Lilly Singh.
Community is a Mini Google+
Google’s social network never took off like it was supposed to. People hardly use it. It has a pitiful 111 million users according to Wikipedia and I’m not even going to bother checking if that’s true because the actual number is probably lower. I mistakenly click on the little logo sometimes when I’m surfing the web and frantically hit the back button as many times as I can. There really was no use was there? But there, community could really be put to some use.
There are tons of things that YouTube stars do now besides promoting their channels. They write books, they promote exclusive content that is only available through paid subscriptions and they also sell a lot of merchandise. Community could help push all of that forward. All those Q&A videos that YouTubers do by asking questions on Facebook or Twitter could permanently shift to this tab. In fact, if community succeeds, it could help put Google+ out of its misery.