This year’s Call of Duty hype train has resulted in a fairly different journey. Infinity Ward’s new Infinite Warfare installment has failed to generate impressive launch-sale figures. Compared to last year’s Black Ops III, Infinite Warfare sales were down almost 50 percent in its opening week.
However, it should be noted that Infinite Warfare still managed to be the second largest launch of the year in UK, debuting just behind FIFA 17 in the sales chart. Overall though, the reception has been pretty bleak for Infinity Ward and Activision.
Perhaps it’s due to the yearly recycling of the series and a point has been reached where the player-base has simply moved on. Either that or the recent controversy surrounding Activision’s decision to forcefully bundle Modern Warfare Remastered with this year’s Call of Duty installment has turned around to bite the publisher.
To be fair, last year’s Call of Duty installment was available on PlayStation 3 and Xbox 360 as well. With Infinite Warfare ditching last-generation consoles for the current-generation ones, it has effectively reduced its reach. However, at the same time it needs to be taken into consideration that since last year, a large portion of the populace has also moved on to the PlayStation 4 and Xbox One.
Activision predicted the low number of sales. In an earnings report earlier this year, and again last week, the publisher reiterated that it does not expect Infinite Warfare to sell as well as Black Ops III. It reasoned that a new sub-brand can never be compared to the likes of Black Ops which has stationed itself in both popularity and success.
According to Activision, Infinite Warfare simply needs time to grow. The community, however, doesn’t share the sentiment. Many have criticized the developer for bringing no innovation to gameplay, and instead cloning previous iterations. That in itself is ironic because the entire Call of Duty franchise has for years been targeted by consumers for rehashing.