It’s been just a couple of days since the release of Super Mario Run on iOS devices and already, Nintendo’s share values have dropped by five percent.
That’s around $1.1 billion which has been shaved off the company’s overall value with the arrival of one of the most known plumbers in history. That being said, the share value slowly crawled back to reach an overall decline of around four percent by the time the market closed in Tokyo.
Following its release, Super Mario Run skyrocketed to the top of Apple’s free games charts within mere hours. Industry analysts were quick to give their predictions of the game reaching around 30 million downloads in its first month alone, resulting in almost $60 million in revenue.
The game is already being compared with Pokémon Go and may yet leave it behind in the dust. According to industry veteran Serkan Toto Super Mario Run will “easily” achieve 1 billion downloads in no time and end up as one of the most popular smartphone games in history. Of course, all of that results in major revenue streams for Nintendo.
Despite the massive launch and favorable predictions, investors aren’t too comfortable in Nintendo’s newly released mobile venture. It’s speculated that many are worried that the game’s premium price tag will be taken negatively by consumers.
Super Mario Run is free-to-play but offers limited access in the form of three short levels. To experience the full game and all of its content, users must pay $10/£8. According to some, even the complete game is brief at the end of the day.
Super Mario Run is only available on iOS for now but Nintendo plans on release an Android version in early 2017. Perhaps some time is needed before investors start believing in Nintendo’s mobile vision. Surely, slapping on the Mario insignia on any product is bound to bring success.