Apple has lost another designer to automaker Tesla. Matt Casebolt, possibly the perfect name for anyone working in hardware, Apple’s director of product design has left to work for Tesla. His LinkedIn profile showed the change after it was rumoured by the site, 9t05mac. Matt has been at Apple for 10 years and has worked on several Macs. He started his career in 2007, working on the MacBook Air, the lite version of the MacBook Pro (Apple’s high-end laptop). He was also involved in the design for Apple’s Mac Pro and was promoted through the ranks to director of product design.
A mechanical engineer by profession, Matt is now working as senior director of engineering for closures and mechanisms at Tesla, helping them build the future, perfect electric car. His experience with design will have him pushing the boundaries in a much more alien environment this time as Tesla is seeking to make its cars cheaper and cheaper so that anyone can afford them. Tesla also announced the arrival of Chris Lattner, 11 year Apple veteran to their ranks to handle “Autopilot”, their autonomous car technology division.
It’s no secret that Apple has been trying to develop a self-driving car of its own over the past few years. Tesla CEO Elon Musk has been open about his disdain with Apple trying to poach his top talent, saying that those that couldn’t cut it at Tesla ended up at Apple and that the Apple car project was a “Tesla graveyard”. While there have been no official statements from Apple confirming their car, rumours have been afloat for years.
However, the latest reports suggest that Apple has abandoned plans to build a car for themselves, instead focusing on the software end of the process to compete with Alphabet’s Waymo. Project Titan, Apple’s codename for their car project, has reportedly slowed down, losing employees. While Uber and Tesla and Mercedes along with other automakers struggle with the hardware and testing and legality of the technology, Apple may just sit back and make a deal with the most successful of them all to sell their software.
The self-driving car maybe the next big thing for humanity. It has the most monumental implications. Some see it as the best way to ensure safe and efficient transport as well as a great move to conserve the environment, others warn of its implications in the legal sense. If a crash occurs, who is to blame, how would one handle the situation and if the cars become mainstream, will the streets and roads be polluted completely with automated, never ending traffic?