Nintendo of America president Reggie Fils-Aime sternly believes that the company’s new console, Nintendo Switch, has a bright future ahead of it.
Comparing it to its predecessor, he stated that Nintendo learned much from the crippling sales of Wii U. As such, the company is confident that the Switch will not struggle in terms of sales.
Speaking with GameSpot, Reggie highlighted two major reasons that the Wii U failed. Firstly, Nintendo could not effectively communicate the console’s tablet-like controller experience which enabled multiple ways of approaching a single task. Consumers need to have clarity before investing in a product and Nintendo could not provide that.
Secondly, there were no “strong” games on Wii U. Reggie agreed that having appealing games on a console is a “critical” component and something that Nintendo is strongly focusing on with the Switch. According to him, Nintendo’s new hybrid console will not face a lack of good games.
“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling,” he said. “We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”
Nintendo Switch is scheduled to launch in March with at least five launch titles, including The Legend of Zelda: Breath of the Wild, a highly anticipated game for pretty much everyone. Some other games that have already managed to turn heads won’t be there at launch but are confirmed to arrive within the year. This includes Super Mario Odyssey, Mario Kart 8, as well as third-party games such as NBA 2K18, FIFA, Minecraft, Skyrim and more.