For over a decade, the Call of Duty franchise has pumping installments one after another. It already boasts over a dozen annual releases, not counting handheld titles, that have overwhelmed multiple platforms over the years to register great success.

Now, Activision is looking at Hollywood with hopeful eyes. Several films based on the Call of Duty brand are currently in the works, while multiple scripts have already been written to await their turn.

Speaking with the Guardian in a recent interview, the publisher revealed plans to bring an extended film universe to the big screen for its beloved first-person shooter video game series. The movies will be handled much like Marvel is currently doing with its universe of different characters, stringing each story together to form the bigger picture.

“We have plotted out many years,” said Stacey Sher, co-president of in-house production. “We put together this group of writers to talk about where we were going. There’ll be a film that feels more like Black Ops, the story behind the story. The Modern Warfare series looks at what it’s like to fight a war with the eyes of the world on you. And then maybe something that is more of a hybrid, where you are looking at private, covert operations, while a public operation is going on.”

Most interestingly, it was teased that the first Call of Duty movie could arrive as early as 2018. In addition, Activision is also considering a television series based on historical conflicts. The episodes might not have much to do with the storylines of the video games but will carry the Call of Duty brand.

“It’s going to have the same sort of high-adrenaline, high-energy aesthetic as the game, but it’s not a literal adaptation,” added Sher. “It’s a much more broad and inclusive, global in scope … a big, tentpole, Marvel-esque movie.”

Last year, Activision Blizzard made its debut on the silver screen by releasing Warcraft, based on the World of Warcraft MMORPG. It went on to be the highest-grossing video game movie ever, earning $337 million at the worldwide box office.