The first rumors for this year’s 28th annual Worldwide Developers Conference have started to circulate, and one of them today claims that Apple and Amazon have finally agreed on something: Amazon Prime Video will be announced for Apple TV at WWDC ’17.
Previously, Amazon had flat refused to even submit its Prime Video app for Apple TV, or sell the Apple TV or Google’s Chromecast device in a bid to push its own Fire TV stick. Now, after the report by BuzzFeed, it seems Amazon has agreed to launch its Prime Video app for Apple TV, and the Cupertino company will announce the latest addition to its Apple TV App Store at WWDC this year.
Alongside the Prime Video app for Apple TV, Amazon has also reportedly agreed to sell Apple’s set-top box, ending its bitter rivalry with Apple’s TV offering. It was 2 years ago in 2015 that Amazon not only stopped selling the Apple TV device itself, but also made it clear to third-party sellers that it will not tolerate the stocking of Apple’s set-top box. Those strict terms seem to have been relaxed by Amazon, and they’ve reportedly struck an accord of some sort with Apple.
Apple’s annual Worldwide Developers Conference will be held this year at the McEnery Convention Center, San Jose, from June 5 to June 9. We know from previous years that Apple reserves the keynote for launching the next major updates for all its operating systems, including iOS, tvOS, watchOS, and macOS. This year, iOS 11, watchOS 4, macOS 10.13, and tvOS 11 are all set to be announced, and the Siri-powered home speaker is also reported to be on the agenda. But apart from the seasoned software announcements, an Apple TV app for Amazon Prime Video is the first piece of news that’s reached us about an event that Apple has seemingly guarded quite effectively this year.