Consumers residing in Europe will soon have to pay more to attain the premium service and offerings of PlayStation Plus for their consoles.

The announcement was made yesterday by Sony but did not mention any reason behind the hike. Speaking later with Eurogamer, an official representative confirmed that the pricing model is being adjusted to “reflect various market conditions while enabling us [Sony] to continue providing exceptional value to our members.”

All three different purchase types are being taken into account. Here is how they all stack up, from the current to the new price tag:

  • 1 Month: £5.99 to £6.99
  • 3 Months: £14.99 to £19.99
  • 12 Months: £39.99 to £49.99

The new pricing is scheduled to take effect from August 31. It is important to note that until then, consumers can purchase or extend their PlayStation Plus subscriptions on the current price. Recurring or continued subscription will only stack up and consumers will only have to pay the new–more expensive–fee after the date has been crossed.

PlayStation Plus is mandatory for online gaming on PlayStation consoles. The service was previously free on the PlayStation 3 but was changed to follow the premium nature of Xbox Live with the advent of PlayStation 4.

Considering how every major hitter these days is including an online component, having a valid subscription to PlayStation Plus is very important. It goes without saying that a lot of consumers in the region are going to be disappointed with the price hike.