The Nintendo Switch has proven to be a difficult console to find ever since it was released back in March. Every retailer sells out its allotment soon after each wave arrives, leaving behind a long line of angry and disappointed consumers. It has come to a point where hundreds of customers are willing to stand outside in the heat just to test their luck at landing a few available units.
Nintendo has built a notorious reputation over the years for constraining its supply, which is why it is only natural to blame the company for not manufacturing enough consoles to meet the huge demand.
Speaking with Mashable in a recent interview, president and chief operating officer of Nintendo of America Reggie Fils-Aimé clarified that the blame-game is unfair. More than 2 million Nintendo Switch units were available at launch earlier this year, despite the fact that many analysts predicted a lower demand.
“We actually sold through almost 2.8 million units, so we dramatically over delivered,” Fils-Aimé said. “So what do some of the consumers on Reddit say? ‘Gosh, Nintendo, if you would’ve made more you would’ve sold more.’ Well, we did make more!”
Looking at the current situation, the company has actually increased its production heading into the holiday season and is on track to supply 10 million units by the end of the current fiscal year. However, that does not guarantee every single individual to easily get hold of the hybrid console later this year. Shortages are still expected but Nintendo wants to make it clear that it is trying its best to make sure every retailer has a full stock for the holiday shopping spree.
In addition to the Nintendo Switch, the plug-and-play miniature version of the NES Classic Edition was also a hard find before it was discontinued. The same is expected to happen with the upcoming re-release of the SNES Classic next week.