Tencent has taken an even stronger interest in Fortnite as they pledge an investment of $15 million to launch the game to even greater success in China.
Tencent is a massive Chinese company that has put its hands into the gaming industry rather significantly for quite a long time. It is famously known for being the 100% owner of Riot Games, the creators of the ever so popular League of Legends.
Since March 2013, Tencent owns a 40% stake in Epic Games. It is also known to be the publisher for Fortnite’s major rival, PUBG. The conglomerate had tried to obtain a stake in Bluehole Studios, the brains behind PUBG, but their deal fell through; nevertheless, they managed to secure another deal that allowed them to be the sole publisher for the game in China to ensure they have a significant hand and monetary stake in PUBG’s international success.
Tencent spoke at a press conference yesterday about officially launching Fortnite in China. The conglomerate has stated that it will back Epic Games, the owners of the Fortnite IP, with ¥100 million or around $15.8 million.
Local attendees at the press conference, in particular the Do News team, have reported that Tencent said that half of the investment will be used to create content for the game and support its online video content creators. The remaining half of the money will be used to push Fortnite towards the esports scene.
Tencent has long since been very interested in esports; just last year they had release a plan to build a ¥100 billion ($15.8 billion) industry on esports in China by 2022.
The ¥100 million investment on Fortnite may only be 0.1% of the industry envisioned by Tencent, but it is not so small amount of money for Epic Games. That money can be used to extend their already established userbase of around 45 million users.
Tencent is a massive company that has put its hands into the gaming industry rather significantly for quite a long time. It is famously known for being the 100% owner of Riot Games, the creators of the ever so popular League of Legends. Since March 2013, Tencent owns a 40% stake in Epic Games.